How to preserve quality. How to prolong beauty.

For a piece to remain flawless over time, care is as important as its choice. Choosing natural materials – cotton, wool, silk, viscose – comes with an assumed responsibility: that of treating each piece with respect, to preserve its texture, shape and expressiveness over time. Below, we have summarized the most important recommendations to keep your Ipanomi wardrobe impeccable, season after season.

DIGGING
  • Wash infrequently, but thoroughly. Clothes made from natural fibers do not require frequent washing. Airing them out between wears is often sufficient.
  • Use delicate programs, at low temperatures (30°C), with liquid detergent for delicate laundry.
  • Turn clothes inside out before washing to protect the color and fabric.
  • Do not use fabric softener for wool or silk – it loads the fibers and reduces their lifespan.
  • Treat stains promptly, before washing, with cold water and a mild soap. Avoid aggressive rubbing – gentle dabbing is more effective and safer.
Drying
  • Do not use an automatic dryer for wool and silk. Natural fibers degrade in contact with high temperatures and continuous friction.
  • If absolutely necessary, cotton can be tumble dried, but only on a gentle cycle and at a low temperature. Remove the item while it is still slightly damp to avoid shrinkage.
  • The ideal drying method remains natural, on a hanger or laid out on a flat surface, away from direct sunlight, which can fade the color.
  • Do not dry clothes on radiators or other hot surfaces, as direct heat can permanently damage natural fibers and distort the cut.
Treading
  • Iron inside out, preferably with steam, at the appropriate temperature for each material.
  • For delicate materials (silk, viscose), use a protective cloth between the iron and the fabric or opt for vertical steam.
  • Wool generally does not require frequent ironing – its elastic fibers will naturally recover if the piece is stored correctly.
Storage
  • Store clothes in a dry, ventilated space, on hangers that fit the shape or folded, as appropriate.
  • Avoid plastic bags or synthetic textiles – natural fibers need to breathe.
  • For wool, use moth protection (cedar, lavender), but without direct contact with the material.

Specific care depending on the material

Cotton

Durable and easy-care material. Machine washable, but we recommend temperatures of max. 30°C to prevent shrinkage or fading. Ironable at medium-high temperature, inside out.

Wool

Delicate but durable, wool requires hand washing or a special wool program. Do not wring it out. Dry flat to maintain its shape. It airs well between wears and does not require frequent washing.

Silk

A precious fiber that must be treated with care. Hand wash in cold water with a special silk detergent is recommended. Do not rub or soak. Dry naturally on a flat surface and iron at low temperature with fabric protection.

viscosity

Fluid appearance, but with a water-sensitive fiber. It may appear stiff after washing, but returns to its original shape with steam ironing or simply by wearing. Wash gently, inside out, and dry naturally.

How to keep white spotless

  • Wash whites only with other whites, at temperatures up to 40°C.
  • Avoid aggressive bleaches – opt for active oxygen-based options, compatible with natural fibers.
  • Air drying in the shade prevents yellowing.
  • Store whites in cotton or paper bags, never in plastic.

Proper clothing care is an act of responsibility and personal refinement. A wardrobe that lasts is not only based on what you choose to wear, but also on how you take care of what you love.